As a self promoted author I’m always looking for good tools of the trade that make my job easier. Press Releases are always a challenge and creating the headline is a headache. At least it always has been until now. I discovered a headline tool that actually rates the quality of your headline and gives immediate feedback. It’s called “Emotional Marketing Value Headline Analyzer” and can be found at http://www.aminstitute.com/headline/.
Communication is the key of effective marketing. And the key to communication is being able to reach the client at an emotional level. Involving them in your copy, and invoking their deeper thoughts.
While many marketers ‘guess’ how people will react to various words and offers, this tool gives you an actual rating that you can use to judge how well received your copy will be to others.
You simply enter your headline, select a category and submit it for analysis. It coaches you with a score that evaluates the Emotional Marketing Value (EMV)of your headline and ranks it.
For comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines. A perfect score would be 100%, but that is rare unless your headline is less than five words.
It’s worth bookmarking this site. Play with it for a while and it may surprise you how good you get at creating emotionally charged headlines.